Sandvox Website Profile: “Safety-Doc.com”

This website is about Safety Culture change. It offers stories, videos, blogs, free surveys, and other content to inspire strategic thinking about Safety Culture change. It is also a place where safety professionals can tell their stories about Safety Culture change. The site also allows users to learn about Timothy Ludwig's services around Safety Culture change.

This website's target audience are safety professionals, HSE professionals, industry leaders, trade unions, safety consultants.

The content on Safety-Doc.com is free with no obligations. The website also encourages safety professionals to contribute their own Safety Culture change stories.

As soon as I had it up and running I gave a speech to 400 safety professionals where I put the homepage of the site on the last powerpoint slide. Within a day of that speech I had over 80 visitors. They stayed on the site an average of 3 minutes which tells me the content is compelling. My goal is 5 minutes.

I was able to embed a picture for the top banner in the Galaxy design. The earth-tone colors were also what I was looking for.

I wanted to put a free Safety Culture survey on the site so I built on using Adobe Forms and then cut and pasted the raw HTML into a page. Now the full survey shows up on that page just as if I was managing the survey myself.